Napa Agenda

Advanced Search Summit / Napa / Napa Agenda

Napa is Unconditionally Devoted to Advancing Your Skills as a Digital Marketer!

Enjoy two thrilling education packed days in Napa Valley! Mingle with our speakers and leading brands and solve the current problems you’ve been facing. Bypass all the fluff and bring back key information that will add to your team’s success!

Brands You’ll Find At Advanced Search Summit

March 22nd @ The Harvest Inn

6:00 pm

Registration / Check-In

6:20 – 6:30 pm

jim christian

Jim Christian

BLUSH Digital

Welcome Speech to Advanced Search Summit Napa

6:30 – 6:55 pm

Frank Vitovitch

Frank Vitovitch

Botify

Reconcile Real Rankings with Technical SEO to Maximize Visibility in Search

How is the health of your site impacting rankings? Too often, SEOs isolate technical SEO from rank strategy. The two are inseparable! And the most effective SEO strategies combine them.

Join this session to learn how your site’s rankings are directly impacted by crawlability, site structure, content quality and indexability.

After this session, you will be able to:

  • Tie technical SEO KPIs to real rankings.
  • Make data-driven decisions about ranking strategy based on site structure, content quality or site speed.
  • Optimize crawlability and discoverability of content with SEO log file analysis.
  • Manage indexibility of content, capturing factors like noindex tags and non-canonical pages that are less likely or ineligible to be included in search engine indices.

7:00 – 7:30 pm

Scott Harvey

Scott Harvey

Scott Harvey Wines

Scott Harvey – Owner @ Scott Harvey Wines

Scott has been making wine since 1975 and owns one of the oldest Zinfandel vineyards in the country, dating back to 1869. He’s a master at his craft and has plenty of war stories to share with all of you! He’s been a major influence around Napa Valley, Sutter Creek, and Sonoma and we are lucky to have him at Advanced Search Summit!

7:30 pm

Networking Party

Enjoy a fully hosted welcoming event on the first night! Network with the brightest minds in our industry and forge valuable relationships with thought leaders. Enjoy some fine wines and hors d’oeuvres in an incredible vineyard setting located at The Harvest Inn!

networking party @ harvest inn

March 23rd @ Merryvale Vineyards

8:30 am

Breakfast / Registration

9:00 – 9:25 am

Neil Crist

Neil Crist

Moz

Scaling Local SEO to Match Enterprise Sized Appetites

B2C companies need to think smarter when it comes to local SEO! Join Neil in this amazing presentation on how to get ahead with local search without all the typical headaches.

9:30 – 9:55 am

william sears

William Sears

Disney

Build & Optimize Your Professional Network to Turbocharge Your Business and Career

Want to learn how to build your business with a powerful professional network? William Sears, former Group Product Manager on LinkedIn’s Growth team, will provide you tips and tricks on how to optimize your profile, build your network, and analyze your performance as you go.

10:00 – 10:25 am

seth besmertnik

Seth Besmertnik

Conductor

It’s Not About Paid vs. Earned, It’s All About Value

In 2017 and beyond, the key to success doesn’t rest on the balance of paid versus earned. It’s about delivering value and putting the needs of your customer above your own business goals. SEOs and digital marketers need to adapt their strategies to ensure they are solving their customers’ problems in order to stay relevant and dominate market share. Attend this session to:

  • Discover how SEO and content marketing can work together to place the customer at the heart of every marketing decision
  • Understand how marketers can optimize insights and data to deliver better value at every customer touchpoint
  • Learn about the strategies and tools that will show the ROI of your organic presence, creating a case for buy-in and building your budget

10:30 – 10:55 am

veronica romney

Veronica Romney

Losomo Inc.

Going Beyond the Basics – Facebook Advertising

Learn how to make Facebook your #1 direct conversion assistant. Facebook is blowing the lid on last-click attribution models and teaching marketers the effectiveness of layering their marketing efforts. This session will show you how we took top brands and franchises and turned their ROI models on their heads.

11:00 – 11:30 am

Networking Break

11:30 – 11:55 am

joe sinkwitz

Joe Sinkwitz

Intellifluence

Using Influencers to Solve Enterprise Reputation Issues

While most digital marketers are acutely aware of influencer marketing as a means to increase sales over social and understand the role reputation management can play in cleaning up digital messes ex post facto, few at the enterprise level have sought merging the two concepts as a way to utilize what might otherwise be considered a PR spend in a way that can also factor in as a secondary sales attribution point. Learn how to efficiently blend these two concepts to stay under budget and increase yield.

12:00 – 12:25 pm

arsen rabinovich

Arsen Rabinovich

TopHatRank

SEO Side of Website Migrations; Going Beyond The Redirects

Whether you are moving from one CMS to another, redesigning your website, switching domains or all of the above, a slight oversight can be the difference between continued growth and success or a colossal drop off in search engine rankings resulting in loss of traffic, conversions, and revenue.

This super actionable presentation will go beyond the redirects and cover vital SEO processes that should be put in place to ensure a successful migration that not only retains all current ranking and traffic but also helps the newly launched website gain further exposure.

12:30 – 1:30 pm

Lunch

1:30 – 1:55 pm

marty weintraub

Marty Weintraub

aimClear

The 2018 Influencer Marketing Psychographic Toolkit

The term, “Influencer Marketing” is one of the most maligned definitions in all of marketing, meaning various strategies and tactics to different marketers. Define Influencer marketing as you will, the fine art of systematically reaching out to players who hold powerful sway over key audiences, from customers to media, is a crucial marketing skill. Join Marty Weintraub for a no holds barred shredding session to highlight psychographic influencer targeting, earning influencer eyeballs, and how it all applies to the greater digital marketing world. Marty will also share an updated influencer marketing psychographic toolkit for download, only available to conference attendees!

2:00 – 2:25 pm

christi olson

Christi Olson

Bing

Un-chattered Territory: Intelligent Agents in Search

Artificial Intelligent (AI)  is evolving at a staggering pace, rapidly changing the way marketers and brands alike interact with their customers. AI has now hit the point of maturity where we’re seeing conversational interfaces and intelligent agents such as digital assistants, chatbots and voice skills featured in ads and tv shows. They are becoming a growing focal point for connecting with your customers. Search is no longer limited to text on a computer screen – it’s voice activated on mobile devices and smart speakers.

Is your marketing organization prepared to capture traffic from voice search as we move toward the screenless experiences. Join Christi as she discusses the trends with conversational interfaces and the shifting user behavior and intent. She’ll provide you with actionable take-aways to future proof yourself for the conversational and potentially screen-less search experience.

2:30 – 2:55 pm

martijn scheijbeler

Martijn Scheijbeler

Postmates

SEO Testing: What you can do when you really want to find out what works for SEO

So you’re working hard on figuring out what you can write about to get more traffic from SEO. But how do you really know what works for your business and where to focus your attention next? Martijn will show some tactics on how you can scale this process, either for a startup or for an enterprise organization using keyword research tools and methods that can be applied by anybody.

3:00 – 3:30 pm

Snack Break

3:30 – 3:55 pm

Jon Myers

Jon Myers

DeepCrawl

TITLE COMING SOON!

Abstract Coming Soon!

4:00 – 4:25 pm

john sellwood

John Sellwood

Search Laboratory

Scientific content marketing for effective link acquisition and more

Every company engaging in content marketing should have a fully tailored strategy which brings together SEO, online PR and great content – but it should always be grounded in data to understand the audience, likelihood of success and return on investment.

John will lift the lid on some of the campaigns Search Laboratory has run for its clients, which have been successful in acquiring quality, lasting and effective links as well as international coverage through user-focused content.

This session will focus on the processes, technology and people required to execute and plan campaigns that will exceed their KPIs.

4:30 – 4:55 pm

adam singer

Adam Singer

Google

Analytics 102: Taking Action On Your Data

Most marketers are at the very least capturing data from their digital initiatives. The better ones also report on it, delivering the right dashboards and insights to the right stakeholders. But capturing and reporting results are just the beginning. The most sophisticated practitioners deftly take action using data, systematically using it to improve results as part of a process. To help you get started, in this session Googler Adam Singer will review some Analytics 102 tactics such as advanced segmentation, remarketing and attribution in order to best put your data into action and help answer key questions marketing teams have with analytics.

5:00 – 6:00 pm

Summit Ends – Free Time for Attendees

Castello Di Amorosa Dinner

Castle Transportation

Transportation from The Harvest Inn to Castello Di Amorosa.

travel from harvest inn

Cocktail Hour

Join us in The Great Hall at Castello Di Amorosa for drinks and networking.

cocktail hour

Castle Tour

Explore the castle’s many hidden rooms and wine storage facilities as you make your way down to the Grand Barrel Room for dinner.

castle tour

Grand Barrel Room Dinner

Experience elegant dining in the castle’s Grand Barrel Room. Attendees and guests will be treated to a masterful dinner created by a world-renowned chef!

grand barrel room dinner

Castle Gift Shopping

When dinner concludes, you’ll have a rare opportunity to explore the castle’s gift shop where you can buy wine, decorations and baubles to bring back with you!

Harvest Transportation

Transportation from Castello Di Amorosa to The Harvest Inn.

transportation from castle
Interested in becoming a speaker? Click here.
Join us in Napa Valley March 22-23, 2018. Get your Early Bird Tickets Now!

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