Napa Agenda

Advanced Search Summit / Napa / Napa Agenda

Napa is Unconditionally Devoted to Advancing Your Skills as a Digital Marketer!

Enjoy two thrilling education packed days in Napa Valley! Mingle with our speakers and leading brands and solve the current problems you’ve been facing. Bypass all the fluff and bring back key information that will add to your team’s success!

Brands You’ll Find At Advanced Search Summit

March 22nd @ The Harvest Inn

6:00 – 6:20 pm

Registration / Check-In

6:20 – 6:25 pm

Welcome to Advanced Search Summit Napa

jim christian

Jim Christian

BLUSH Digital

6:25 – 6:40 pm

Speaker Announcement COMING SOON!

Abstract coming soon.

coming soon

Coming Soon

6:40 – 7:30 pm

Special Guest COMING SOON!

7:30 – 9:00 pm

Networking Party

Enjoy a fully hosted welcoming event on the first night! Network with the brightest minds in our industry and forge valuable relationships with thought leaders. Enjoy some fine wines and hors d’oeuvres in an incredible vineyard setting located at The Harvest Inn!

networking party @ harvest inn

March 23rd @ Merryvale Vineyards

8:30 – 9:00 am

Breakfast / Registration

9:00 – 9:25 am

Speaker Announcement COMING SOON!

Abstract coming soon.

coming soon

Coming Soon

9:30 – 9:55 am

Distilling Insights at Scale

Learn how LinkedIn uses data from internal and external sources to optimize discoverability and performance.

william sears

William Sears


10:00 – 10:25 am

It’s Not About Paid vs. Earned, It’s All About Value

In 2017 and beyond, the key to success doesn’t rest on the balance of paid versus earned. It’s about delivering value and putting the needs of your customer above your own business goals. SEOs and digital marketers need to adapt their strategies to ensure they are solving their customers’ problems in order to stay relevant and dominate market share. Attend this session to:

  • Discover how SEO and content marketing can work together to place the customer at the heart of every marketing decision
  • Understand how marketers can optimize insights and data to deliver better value at every customer touchpoint
  • Learn about the strategies and tools that will show the ROI of your organic presence, creating a case for buy-in and building your budget
seth besmertnik

Seth Besmertnik


10:30 – 10:55 am


Abstract coming soon.

christi olson

Christi Olson


11:00 – 11:30 am

Networking Break

11:30 – 11:55 am

How to Build an International SEO Strategy. Stories From the Trenches.

In his talk, Gianluca will offer an actionable walk-through based on real cases, which will allow you to start designing effective International SEO strategies from your own return to the office.

You will learn how SEO can be the best ally of your business helping:

  • Discovering what countries and languages to prioritize in the internationalization of your website (or the redesign of its international SEO strategy);
  • Understanding what technical solutions are the best adapted for your strategy
  • Solving the technical SEO riddles
  • Discovering your real competitors in the targeted international markets
  • And how to maintain your global tone of voice as a Brand while being able to talk as the local markets you target.
gianluca fiorelli

Gianluca Fiorelli

The Inbounder

12:00 – 12:25 pm

Speaker Announcement COMING SOON!

Abstract coming soon.

coming soon

Coming Soon

12:30 – 1:30 pm


1:30 – 1:55 pm

The 2018 Influencer Marketing Psychographic Toolkit

The term, “Influencer Marketing” is one of the most maligned definitions in all of marketing, meaning various strategies and tactics to different marketers. Define Influencer marketing as you will, the fine art of systematically reaching out to players who hold powerful sway over key audiences, from customers to media, is a crucial marketing skill. Join Marty Weintraub for a no holds barred shredding session to highlight psychographic influencer targeting, earning influencer eyeballs, and how it all applies to the greater digital marketing world. Marty will also share an updated influencer marketing psychographic toolkit for download, only available to conference attendees!

marty weintraub

Marty Weintraub


2:00 – 2:25 pm

Going Beyond the Basics – Facebook Advertising

Learn how to make Facebook your #1 direct conversion assistant. Facebook is blowing the lid on last-click attribution models and teaching marketers the effectiveness of layering their marketing efforts. This session will show you how we took top brands and franchises and turned their ROI models on their heads.

veronica romney

Veronica Romney

Losomo Inc.

2:30 – 2:55 pm

SEO Testing: What you can do when you really want to find out what works for SEO

So you’re working hard on figuring out what you can write about to get more traffic from SEO. But how do you really know what works for your business and where to focus your attention next? Martijn will show some tactics on how you can scale this process, either for a startup or for an enterprise organization using keyword research tools and methods that can be applied by anybody.

martijn scheijbeler

Martijn Scheijbeler


3:00 – 3:30 pm

Snack Break

3:30 – 3:55 pm

Marketing in a Conversational World: Resetting the Rules of Engagement

Conversational interfaces are not just growing in popularity, they’re revolutionizing the way brands engage with their audiences. However there are many different places to book travel, research services or get the information needed. User have multiple choices and the reality is that most skills and chat bots can get lost in the crowd. So how do you stand out and get selected for use? What do we need to think of differently if we have a conversational interface? Learn how you can use messaging and speech to your best advantage and reset the rules of engagement for our new conversational world.

purna virji

Purna Virji


4:00 – 4:25 pm


Abstract coming soon.

john sellwood

John Sellwood

Search Laboratory

4:30 – 4:55 pm

Analytics 102: Taking Action On Your Data

Most marketers are at the very least capturing data from their digital initiatives. The better ones also report on it, delivering the right dashboards and insights to the right stakeholders. But capturing and reporting results are just the beginning. The most sophisticated practitioners deftly take action using data, systematically using it to improve results as part of a process. To help you get started, in this session Googler Adam Singer will review some Analytics 102 tactics such as advanced segmentation, remarketing and attribution in order to best put your data into action and help answer key questions marketing teams have with analytics.

adam singer

Adam Singer

krista seiden

Krista Seiden


5:00 – 6:00 pm

Summit Ends – Free Time for Attendees

Castello Di Amorosa Dinner

Castle Transportation

Transportation from The Harvest Inn to Castello Di Amorosa.

travel from harvest inn

Cocktail Hour

Join us in The Great Hall at Castello Di Amorosa for drinks and networking.

cocktail hour

Cocktail Tour

Explore the castle’s many hidden rooms and wine storage facilities as you make your way down to the Grand Barrel Room for dinner.

castle tour

Grand Barrel Room Dinner

Experience elegant dining in the castle’s Grand Barrel Room. Attendees and guests will be treated to a masterful dinner created by a world-renowned chef!

grand barrel room dinner

Castle Gift Shopping

When dinner concludes, you’ll have a rare opportunity to explore the castle’s gift shop where you can buy wine, decorations and baubles to bring back with you!

Harvest Transportation

Transportation from Castello Di Amorosa to The Harvest Inn.

transportation from castle
Join us in Napa Valley March 22-23, 2018. Get your Early Bird Tickets Now!