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Event Agenda

April 4, 2019 - Summit Day One

9:00 am

Registration Opens

10:00 – 10:30 am

marcus tober

Marcus Tober


Why SEOs Should be Afraid of Machines That Will Steal Their Jobs

In a world where data and computing power is no problem anymore, SEO need to grow and go beyond the typical waste of time in finding patterns. Machines can and will do many SEO tasks faster and cheaper. You should be afraid and you shouldn’t when you take the next step. Learn how the evolution of SEO unmistakably will be and how to deal with it.

10:35 – 11:05 am

upasna gautam

Upasna Gautam

Ziff Davis

Sound, Search and Semantics

It’s not breaking news that voice search is the emerging technology of greatest interest, but what hasn’t been demystified is how it works. My session will uncover how the algorithm functions at a structural level by dissecting Google’s Automatic Speech Recognition and deciphering the nuances of the spoken word as they apply to semantic search.

11:00 – 11:30 am

Networking Break

11:15 – 11:45 am

andrew shotland

Andrew Shotland

Local SEO Guide

Reverse Engineering Google’s Local Search Algorithm

Discover the most important local SEO ranking factors with this in-depth look at Local SEO Guide’s 2018-2019 Local SEO Ranking Factors Study. Attendees will leave with a deeper understanding of how Google’s Local algorithm works and specific tactics they can employ across multiple locations to improve visibility in search.

11:50 – 12:20 pm

Fabrice Canel

Fabrice Canel


The Evolution of AI in Search

Search used to be very simple and straight forward, bots crawled the web to index content. Searchers input a search query to generate 10 blue links. As the web and technology has evolved, so to has the use of AI in search. In this session, you’ll learn how Bing is making Bingbot more effective at crawling and indexing content including javascript, how we’re using modern machine learning (include Deep Learning) to improve overall relevance of the search results, and why using the search engine APIs is becoming even more important.

12:20 – 1:20 pm


1:20 – 1:50 pm

marty weintraub

Marty Weintraub


Bulletproof Your Marketing From Relentless Industry Revolution

Aimclear predicted the future, building out a shopwide creative variable framework nearly 8 years ago, now reality on the Internet. In tandem with channels’ new aforementioned dynamic rotation products this methodology has the potential to radically lift marketing outcomes. Marty will walk you through our methodology, which you’ll be able to use immediately. Learn:

  • Intense brand focus, that no marketing player can mess with
  • Empower non-creative team members to build perfectly formed creative for production
  • Rigid control over messaging and a clear pathway for creative testing
  • How to ace quality and relevance scores
  • Gain creative approval for elements, not wasted full-ads production
  • Dictate your SEO copy strategy hand in hand with Madison Ave level creative messaging
  • Coordinate a cohesive customer pathway to purchase, from top of funnel to retargeting landing pages

1:55 – 2:25 pm


Abstract Coming Soon!

2:30 – 3:00 pm


Abstract Coming Soon!

3:00 – 3:10 pm

Networking Break

3:10 – 3:40 pm

Dennis Goedegebuure

Dennis Goedegebuure


Dominating the SERPs Using These KPI’s During Site Migrations

The Fanatics SEO team successfully migrated 25+ sites to a new platform which included a change in http > https in 2018. What made these migrations successful, how did the team prepare and what were the learnings?

3:45 – 4:15 pm

erin everhart

Erin Everhart

The Home Depot

Mobile: Why Customers Are Addicted (And What Marketers Can Do About It)

  • See how mobile has changed the way customers shop and what marketers can do about it
  • Understand the psychology to what makes mobile (and the content on it) so addictive
  • Add marketing tactics to your toolkit to help you better reach (and convert) your customers
  • Better position mobile media as a revenue-generating channel within your media mix

4:20 – 4:50 pm

Lionel Kappelhoff-Lançon

Lionel Kappelhoff-Lançon


How to Make SEO Decisions With Confidence

As web marketers we have tons of data sources to monitor our performance, but knowing which ones matter can be overwhelming. This talk will help you understand which pieces of data you need to compare or merge to make better SEO decisions. Using log files, crawl, analytics and rankings data, you will learn from several use cases how to understand which ranking factors matter the most for your website.

4:55 – 5:20 pm

jim christian

Jim Christian

BLUSH Digital

Never Worry About Proving SEO Value Again!

Tired of your projects getting pushed off because you can’t prove the value of SEO? In this presentation I’ll be explaining how to leverage keyword research data to create a keyword universe that utilizes a custom click curve with ROI modeling so that you can put a value on all of your future SEO projects!

5:20 pm

End of Summit Day One

6:00 – 8:00 pm

Networking After Party

Enjoy a fully hosted welcoming event on the first night! Network with the brightest minds in our industry and forge valuable relationships with thought leaders. Enjoy some fine wines and hors d’oeuvres in an incredible setting!

April 5, 2019 - Summit Day Two

8:00 am


9:00 – 9:15 am


Abstract Coming Soon!

9:20 – 9:50 am

kevin indig

Kevin Indig


Internal Link Optimization on Steroids

Learn how to combine crawls, log files, and backlinks to find weaknesses in your internal linking structure. Analyze the impact of tweaking internal linking before you deploy the changes. Understand how to tweak internal linking at scale.

9:55 – 10:25 am

rhea drysdale

Rhea Drysdale

Outspoken Media

Turn Your Stale Digital Content into New Results

In this presentation Rhea will walk through examples of enterprise websites who took the time to clean up their digital content with exceptional, positive results for their SEO and broader digital marketing channels. Rhea will explain how the team identified missed and new opportunities, the approach used in consolidating and refreshing digital content, the tools used to monitor performance pre and post-launch, and the results achieved.

11:25 – 10:35 am

Networking Break

10:45 – 11:15 am

Bartosz Goralewicz

Bartosz Goralewicz


The Mainstreaming of Technical SEO

New technologies are being introduced and implemented at an alarming speed, and its affecting SEO in ways we never imagined. In this session, I’ll lay out why you can’t do SEO without getting technical and what this means for SEO moving forward. Let’s get technical…

11:20 – 11:50 am

michelle roberts

Michelle Roberts


Automate or Die: How To Reduce the Complexity of Paid Media

Paid media is complex, but not for those who use automation and insights to drive strategy and decision making. This session will offer all paid media experts the opportunity to see how utilizing platform technology simplifies, streamlines, and optimizes your campaigns for unprecedented results. Additionally, you’ll gain a better understanding of which manual tasks to automate and how to future-proof your job security in digital marketing.

After this session, you’ll be able to:

  • Understand What AI and ML Can Do for Your Digital Spend
  • Discern why Automation is Key
  • Feel Confident About Job security in the Era of Bots
  • Make your Paid Search Work More Impactful and Efficient

11:55 – 12:25 pm


Abstract Coming Soon!

12:25 – 1:25 pm


11:25 – 3:25 pm

Future of Search: Campfire Conversations

This year we are proud to announce an exciting new series at Advanced Search Summit that focuses on the future of the search industry! This peer driven 2-hour journey will encompass four distinct disciplines including Technical SEO, On-page SEO, Off-page SEO, and Content Creation. You’ll quickly learn how to navigate the upcoming trends and challenges of 2019 and beyond. Attendees will have the opportunity to explore concepts, ask questions, and interact directly with our experts through this unique peer driven program. You’ll leave with best practices, real-world tactics, and transformative takeaways from some of the most iconic brands and influential speakers.

3:25 – 3:35 pm

Networking Break

3:35 – 4:05 pm

joe sinkwitz

Joe Sinkwitz


Influencers for Enterprises, Beyond the Kardashians

Influencer marketing’s rapid ascention has led to a decent amount of confusion as to where the concept fits in best for B2B and B2C enterprises alike. Which social channels make the most sense? What influencer type is ideal? Why choose the KPI you choose? How does an enterprise go about creating and managing an effective influencer marketing campaign? We’ll walk through several very different enterprise case studies to help provide insights into the various ways you can make influencer marketing work for your organization.

4:10 – 4:40 pm

Kayleigh Lauzon

Kayleigh Lauzon

CJ Affiliate by Conversant

A Love Story: Affiliate Marketing and SEO

Digital marketing channels should work together to tell a cohesive story from the beginning of a customer’s journey through their lifetime relationship with your brand. I’ll share how to apply your search data to optimize affiliate partnerships, such as targeting engagement ring shoppers with travel brands to catch them in their honeymoon planning.

4:45 – 5:15 pm


Abstract Coming Soon!

5:15 – 6:00 pm

End of Summit Day Two – Free Time for Attendees

Wine Train Dinner

6:00 – 6:30 pm

Transportation from The Archer Hotel to the Napa Wine Train.

6:30 – 7:30 pm

Cocktair Hour: Join us for drinks and networking before heading off on the Wine Train.

7:30 – 10:00 pm

Train Departure: Attendees and guests will be treated to a masterful dinner created by a world-renowned chef!

10:00 – 10:30 pm

Train Return

10:30 pm

Transportation back to The Archer Hotel.

More 2019 Napa Speakers Coming Soon!

kevin m

“Advanced Search Summit is an exceptional conference for anyone involved in the digital space. Each event is packed with great industry knowledge and the surrounding setting is superb.”

– Kevin M.,

Previous Attendees

binghome depotatlassianaimclearcost plus world marketdisneyoffice depotkohlse entertainmentzendeskpolaristop hat rankwebmdmorgan stanleylending treeeventbritehomeawayalaska airlinessolar citysearchmetricsyextnordstrom racksendgridnvidiabelkincapital oneforrestersearch engine journalgapallygooglesemrushmozshutterstockamerican airlinesbotifysymantecedmundscj affiliatephilip morris international

How Advanced Search Summit Stacks Up


Budgets seem to shrink every year… And conferences seem to to get more expensive. Advanced Search Summit is a lower cost alternative than other popular conferences. Our focus is on providing a first-class event at an amazing value to our attendees. With the line up of speakers and the unbelievable location, how can you pass up this opportunity to attend?

Event Ticket Hotel Estimated Total
SEOktoberfest $6,382 $800 $7,182
Search Marketing Summit $5,700 $1,120 $6,820
SMX Advanced $2,995 $1,110 $4,105
Inbound $1,499 $1,410 $2,909
MozCon $1,299 $1,125 $2,424
UNGagged $1,595 $750 $2,345
Pubcon $1,299 $750 $2,049
SearchLove $1,299 $578 $1,877
Advanced Search Summit Napa $999 $660 $1,650

Opportunities to Network

One of the most important aspects of any conference is networking. At Advanced Search Summit we don’t squeeze networking events into our schedule, the entire summit is built to be a networking experience. Sit with our speakers, engage with sponsors over amazing food, or discuss current digital marketing trends with a glass of wine. Our immersive and interactive environment makes it easy to grow your professional network and stay connected to industry thought leaders.

Opening Day Reception

Just outside of the conference we will be enjoying an amazing reception of local food and drink. After a day of speakers this is an amazing way to decompress or get an answer to that specific question you had for a speaker earlier that day. Remember, to join us for our Ugly Shoe Contest!

Wine Train Dinner

Take a twilight journey into the heart of Napa Valley! Join us for our capstone dinner onboard the historic Napa Wine Train! An exquisite four-course meal will be served while you savor award-winning wines from around Napa Valley. Just remember, some of the places we take you to can’t be found on a map.

VIP Wine Experience

Looking for something special & extraordinary? Our optional Saturday Wine Experience is an amazing opportunity to join a small group of conference attendees and speakers at one of Napa’s premier wineries. You’ll discover the wine making process, sample wines right from the barrel, and appreciate wine like never before. Every journey with Advanced Search Summit is special, but some days and events call for extra special treatment. Don’t miss out!

erin everhart

“Few other conferences provide the expertise and the networking that Advanced Search Summit does. If you’re looking to make meaningful connections with other industry leaders (and let’s face it… have a little fun while doing it), this is the place you need be!”

– Erin Everhart, The Home Depot


The Archer Hotel

Not all conference spaces are created equal, and the Archer Napa proves that point. Located in Downtown Napa this remarkable property is right in the middle of everything. Home to Charlie Palmer Steak and a stunning rooftop bar, there is no reason to leave the Archer once you arrive, unless it’s to ride the wine train…

All events for Advanced Search Summit will be taking place at the Archer or transportation will pick-up and drop off there. Stay onsite for the conference with the group code and save nearly 50%! The event rate is good through the weekend if staying in Napa a few extra days sounds appealing

Book Your Room at The Archer and Save $300

Reserve Your Room
Additional images, click to enlarge:

Who Should Attend?


If you love chasing algorithms and hunting down data, this is the conference for you! Advanced Search Summit focuses in on the problems SEO’s face daily. Our speakers are thought leaders in your industry and are ready to share their experiences and failures so you can learn at an accelerated pace. Nowhere else will you find this type of opportunity!


You live in a complex world, optimizing CPC’s, ad copy, and winning execs over with impressive results! Advanced Search Summit caters to your skills by offering access to extremely talented speakers who have persevered through the same obstacles you are facing. Become part of the Advanced Search Summit community and get the connections and feedback you’ve been looking for. There’s never been a better opportunity to connect with a crowd like this!

Digital Marketers

You are the digital hub between development and marketing, the proverbial conduit that ensures that both teams find success in today’s online world. You are both gate keeper and rainmaker for both sides of the house. Ensure that your education continues past the walls of your own organization! Make no mistake, Advanced Search Summit was created with YOU in mind! Your attendance all but guarantees that you will network with other individuals that have already faced the challenges that you are facing right now and overcame them. Advanced Search Summit is more than just a conference, it’s about you becoming the best Digital Marketing Professional you can possibly be!


You are the data junkie; you squeeze every drop of data into your spreadsheets to create masterpieces. You love spending tireless hours perfecting a craft that you have a knack for. Data geeks rejoice! Advanced Search Summit focuses on your skillset as well. We make sure that every conference has a technical focus. Our technical speakers deep dive into data and statistics that pull in big data and turn it into invaluable action items for your teams. Get inspired with current trends, hard to pull data, and analytical insights. This conference will unlock so much potential for you!

Marketing Executives

Your brand’s success depends so much on turning data into actionable insights, building personalized experiences that elevate your bottom line. All the weight falls on your shoulders; the decisions lie in your capable hands. Advanced Search Summit ensures that you are making the most of your digital team. Our goal is to unveil hidden opportunities and inspire you to become a strategic digital champion within your company.

Social Marketers

The front line of the company, the digital pathway that directly connects with the customer. You deal with the good, the bad, and sometimes… the ugly. You’re tracking sentiment, resolving customer complaints, and tending to the digital family. Advanced Search Summit is a great conference for you to understand how the SEO & Social worlds are colliding. It wasn’t so long ago that these departments were separate… And now, they are virtually inseparable! Learn how to take advantage of your tagging, score big tips on how your department can help the digital team. You need to come to Advanced Search Summit!

Digital Agencies

Agency life isn’t easy! You’ve got a litany of clients expecting that you are on the bleeding edge of digital marketing. You need to be agile, nimble, and a jack of all trades. Rest easy, help is on the way! Advanced Search Summit gathers the top talents from a ton of different disciplines. Our focus is to pull the best minds that the industry has to offer and ingrain that core knowledge to you and your team. Ensure that your team grows and gets educated by the best in the industry, come to Advanced Search Summit and experience the way conferences should be.

Large Brands

Your products line the shelves of virtually every country. You have hundreds if not thousands of stores across the globe. You are one of the biggest .com’s out there. At the end of the day you are a brand, and brands of any size are susceptible to damage, failure and disrepair. It’s up to you, the digital champion to make sure that your brand’s spot is protected in today’s shifting online world. Advanced Search Summit was co-founded by Jim Christian, someone who understands large brands and how they function. Advanced Search Summit focuses on large brands and ecommerce sites. You will learn so much from attending the event and bring back a wealth of information for your organization to consume. Advanced Search Summit is the event you’ve been waiting for!

Frequently Asked Questions

What’s included with my ticket?

Your ticket includes: 2-days of Advanced Search Summit, lunch both days of the conference, breakfast on Friday, entrance into the opening day reception, dinner on the Napa Wine Train, and transportation between The Archer & Napa Wine Train. Unfortunately, due to time constraints we cannot pick-up/drop-off at any locations other than the Archer Hotel.

Where should I stay?

We booking your accommodations at The Archer, which is where Advanced Search Summit will take place. Click the following link to reserve your room: Use Group Code: 3062781 to getting 50% off the standard room rate!

Are there ID requirements to enter the event?

Yes. You must be able to present (an over 21) valid ID to consume alcohol at all locations.

What are my transport/parking options getting to the event?

The Archer Hotel has Valet Parking: $15 for 4 hours or less and $26 for overnight. Street parking is available at a first come, first serve basis around the property.
*Please leave extra time if calling Uber, they don’t have many drivers available in the area.

What should I wear to the event?

Please dress comfortably! We recommend business casual with an extra layer just in case you get cold.

Where can I contact the organizer with any questions?

Please contact us directly at

Is my registration/ticket transferrable?

Yes. Please feel free to transfer the ticket to an appropriate person in your organization. This would be your CMO, Director of SEO, or SEO Leader.

Disclaimer: Please note that we expect everyone to enjoy Advanced Search Summit responsibly. Advanced Search Summit is about education, networking, and innovation in the field of SEO. We expect everyone to have fun and stay professional. If anyone is beyond control they will be escorted out of the event.

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